James Xi is seasoned UX Design Lead with over 13 years of experience spanning digital finance, retail, and startups. Specialized in UX and digital product innovation. Bilingual in English and Mandarin. Enthusiastic about AI-powered experiences and storytelling. Open to global opportunities and multicultural collaboration.
Work Experience
Global Design,Sr.Digital Experience Design Lead.
10 May 2021 - Current
Designed global design system efforts for the App, delivering cross-platform design guidelines.
Designed the ProdMall financial product flow, enhancing discoverability and localization across regional product teams.
Designed the end-to-end onboarding design for Hong Kong and Singapore, aligning with regional compliance and platform-specific needs.
Collaborated with cross-functional stakeholders globally, including product, tech, marketing, and compliance.
Shanghai Xijian Technology Co., Ltd,Founder.
10 May 2021 - Current
Provided freelance UX/UI services for multiple clients in automotive, finance, and tech Specialized in early-stage product consulting, wireframing, and visual identity for startups. Built design systems and MVPs for clients with limited in-house design capacity.
Startup Planning Stage
02 Mar 2020 – 09 Nov 2020
Provided freelance UX/UI services for multiple clients
Self-employed
01 Mar 2016 - 01 Mar 2020
Collaborated with early-stage companies to design user-centric digital products from concept to execution. Conducted user flow planning, crafted wireframes and high-fidelity interfaces, and implemented cohesive design systems to accelerate go-to-market delivery.
Tencent Technology (Beijing) Co., Ltd, Visual Designer
13 May 2013 - 15 Sep 2015
Contributed to major redesign of the Tencent News App, including UI overhaul and new feature onboarding.
Participated in exploratory design initiatives across Tencent’s products, working with PMs and engineers on innovation pilots.
Beijing Qianxiang Netscape Technology Development Co., Ltd.,Senior Visual Designer
Aug 2012 - Apr 2013
Delivered UX/UI design for internal product innovation center, focusing on cross-platform visual consistency and usability.
Beijing Weiyou Interactive Network Technology Co., Ltd.,GUI designer
Aug 2011 - Aug 2012
Visual and user experience design for the Weibo Game App, including daily operations, campaigns, and web-to-app transitions.
Awards
Muse Creative Awards
2024 Winner
2024
Red Dot Award
Brand & Communication Design
2021
IAI Intelligent Manufacturing Award
Winner
2024
ICVA Awards
Bronze Award
2021
International Council of Visual Arts Awards
Merit Award
2021
2021 International Designer Club Awards
Nominations Award
2021
Judge of “The 2nd Sogou Input Skin Design Competition”
2016
The Best Creative Award of
“vivo Funtouch Global Theme Design Competition”
2015
Adobe User Interface Certified Designer
2019
Education
Inner Mongolia Normal University (2007 – 2011)
Dual Bachelor's Degrees in Visual Communication and English.
Graduated top 10%