James Xi is seasoned UX Design Lead specialized in UX and digital product innovation. Bilingual in English and Mandarin. Enthusiastic about AI-powered experiences and storytelling.
Work Experience
Career Path
Sr UX Design Lead
Sr. Digital Experience Design Lead
10 May 2021 - Current- Designed global design system efforts for the App, delivering cross-platform design guidelines.
- Designed the ProdMall financial product flow, enhancing discoverability and localization across regional product teams.
- Designed the end-to-end onboarding design for Hong Kong and Singapore.
- Collaborated with cross-functional stakeholders globally.
Shanghai Xijian Technology Co., Ltd
Founder
11 Nov 2020 - 31 Mar 2021Provided freelance UX/UI services for multiple clients in automotive, finance, and tech.
Startup Planning Stage
02 Mar 2020 - 09 Nov 2020Provided freelance UX/UI services for multiple clients.
Self-employed
01 Mar 2016 - 01 Mar 2020Collaborated with early-stage companies to design user-centric digital products from concept to execution.
Tencent Technology (Beijing) Co., Ltd
Visual Designer
13 May 2013 - 15 Sep 2015- Contributed to major redesign of the Tencent News App.
- Participated in exploratory design initiatives across Tencent’s products.
Beijing Qianxiang Netscape Technology Development Co., Ltd.
Senior Visual Designer
Aug 2012 - Apr 2013Delivered UX/UI design for internal product innovation center.
Beijing Weiyou Interactive Network Technology Co., Ltd.
GUI designer
Aug 2011 - Aug 2012Visual and user experience design for the Weibo Game App.
Awards & Recognition
Honors
Muse Creative Awards
2024 Winner
IAI Intelligent Manufacturing Award
2024 Winner
Red Dot Award
Brand & Communication Design
2021 Winner
ICVA Awards
2021 Bronze Award
International Council of Visual Arts Awards
2021 Merit Award
2021 International Designer Club Awards
2021 Nominations Award
Judge of "The 2nd Sogou Input Skin Design Competition"
2016
The Best Creative Award of "vivo Funtouch Global Theme Design Competition"
2015
Adobe User Interface Certified Designer
2019
Education Background
Learning
Inner Mongolia Normal University
2007 - 2011Dual Bachelor's Degrees in Visual Communication and English. Graduated top 10%.