Current role
Senior Digital Experience Design Lead
Leading global product experiences, design systems and cross-platform guidelines across complex international teams.
James Xi.
Senior Experience Designer
15 years designing digital experiences—now extending that craft through AI, vibe coding and education.
- Experience
- 15 years
- Projects
- 230+
- Also
- AI · Code · YouTube
Point of view01 — 03
I turn complex systems into clear, memorable human experiences.
Experience design is my foundation. Across 15 years, my work has moved between product strategy, interaction design, visual direction and prototyping, leading multidisciplinary teams from an ambiguous first idea to a coherent product people can understand and enjoy.
Alongside that practice, I am an AI expert, an experienced vibe coder and a YouTuber. I build apps, websites, films and creative systems with AI, then share the practical thinking and workflows behind them through @aiJamesxi.
Career archive / 2011—Now
Selected
experience.
Xijian Technology
Founder
Built an independent practice delivering UX, interface and product strategy for automotive, finance and technology clients.
Independent
Design Consultant
Partnered with early-stage teams to turn product concepts into user-centered digital experiences.
Tencent Technology
Visual Designer
Contributed to the Tencent News App redesign and exploratory design initiatives across the product ecosystem.
Qianxiang Netscape
Senior Visual Designer
Delivered UX and interface design for the internal product innovation center.
Weiyou Interactive
GUI Designer
Designed visual and interaction experiences for the Weibo Game App.
Winner
Muse Creative Awards
Recognized for creative excellence across digital experience and visual communication.
Winner
IAI Intelligent Manufacturing Award
Awarded for design innovation connecting intelligent products, systems and people.
Winner
Red Dot Award
International recognition for design quality, clarity and considered execution.
Bronze
International Council of Visual Arts
Honored for a visual system balancing expressive craft with practical communication.
Nominee
International Designer Club Awards
Selected by an international jury for distinctive creative and experience direction.
Best Creative
Vivo Funtouch Global Theme Competition
Selected for an original mobile theme combining character, usability and visual detail.
Education / Foundation
Visual communication
meets language.
Dual Bachelor's Degrees in Visual Communication and English.
Inner Mongolia Normal University · 2007—2011 · Top 10%