Make complexity
feel intentional.
A large and interdependent configuration model had to become understandable on a small screen without weakening Audi's precision or premium restraint.
05 / 51Automotive2021
Audi Configurator
VEHICLE CONFIGURATION / COMMERCE JOURNEY
- Client
- Audi
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led the mobile experience for Audi's vehicle configurator, covering model selection, options, technical specifications and order intent.
02 / Selected frames
13 additional views from the full design system
Make complexity
Lead through
clarity and character.
I separated decisions into progressive layers, made price and configuration consequences persistent, and used disciplined typography to keep complex specifications calm.
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Do Androids Dream?
↗Concepts · 2020
