Make complexity
feel intentional.
The screen needed to remain exciting and understandable from a distance while reacting clearly to every shot, streak and score change.
27 / 51Entertainment2020
Interactive Basketball
PHYGITAL GAME / REAL-TIME SCORING
- Client
- Retail entertainment concept
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
I led the interface concept for a supermarket basketball installation that lets visitors scan, play, record scores and compete through WeChat.
02 / Selected frames
3 additional views from the full design system
Make complexity
Lead through
clarity and character.
I created a bold game HUD, dimensional scoring moments and sound-ready success states designed for spectators as well as the active player.
Next case / 28
Smart Community Command
↗Platforms & data · 2020
