Make complexity
feel intentional.
The website needed to feel technologically advanced without becoming a decorative dashboard that obscured the company's actual products and services.
12 / 51Platforms & data2021
Hongtai Technology Web
TECHNOLOGY PLATFORM / DATA STORYTELLING
- Client
- Beijing Hongtai Technology
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
I led the official website design for Hongtai Technology, using real-time data language and high-tech interface motifs to communicate the company's capabilities.
02 / Selected frames
4 additional views from the full design system
Make complexity
Lead through
clarity and character.
I used data visualization selectively, built a responsive content hierarchy and connected product evidence to a coherent systems-oriented visual identity.
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