Make complexity
feel intentional.
The materials needed to feel connected to Meituan while giving the learning program its own motivating personality.
41 / 51Brand systems2021
Meituan Training Materials
INTERNAL BRAND / LEARNING MATERIALS
- Client
- Meituan Training
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
I led a refreshed material system for Meituan's training program, spanning apparel, stationery, certificates and event applications.
02 / Selected frames
6 additional views from the full design system
Make complexity
Lead through
clarity and character.
I extended the existing mascot and color assets into a flexible toolkit that stays consistent across formal and playful training moments.
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Rainbow Keyboard
↗Products & services · 2014
