Make complexity
feel intentional.
The experience had to feel native to the game's high-intensity world while presenting a premium vehicle across more than twelve languages.
16 / 51Entertainment2021
PUBG Mobile × McLaren
GAME CAMPAIGN / INTERACTIVE VEHICLE STORY
- Client
- PUBG Mobile × McLaren
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
I led the interface design for PUBG Mobile's McLaren collaboration, creating a multilingual in-game campaign destination for vehicle discovery and event participation.
02 / Selected frames
1 additional views from the full design system
Make complexity
Lead through
clarity and character.
I combined garage-inspired spatial depth, interactive hotspots and a scalable content system that preserved hierarchy across international versions.
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