Project
Sep 30, 2020
OVERVIEW
We seamlessly blend traditional Chinese liquor culture with modern e-commerce experience, creating an elegant and refined premium baijiu shopping platform. The design emphasizes the subtlety and grandeur of Eastern aesthetics, allowing users to experience the essence of baijiu culture while browsing. The site employs full-screen parallax scrolling with large carousel images to showcase featured products. Brand story sections and new product recommendations complement each other to create an immersive experience. Product pages feature floating product descriptions coupled with 360° product views, offering users comprehensive product information. Tasting notes and product specifications are presented in both professional and aesthetically pleasing ways.





