Make complexity
feel intentional.
The system needed to convey craft and value without reproducing the visual clichés common to luxury spirits websites.
18 / 51Brand systems2020
Tinghua Digital Brand
PREMIUM SPIRITS / ONLINE VISUAL SYSTEM
- Client
- Tinghua Wine
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
I led the online visual system for Tinghua, translating the product's black-and-gold packaging language into a consistent premium digital presence.
02 / Selected frames
5 additional views from the full design system
Make complexity
Lead through
clarity and character.
I used controlled contrast, tactile product lighting and a measured editorial rhythm to let material, detail and provenance carry the story.
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Linli Neighborhood Market
↗Products & services · 2020
