Make complexity
feel intentional.
The product operated inside early WebView constraints and needed to feel responsive despite limited animation and inconsistent game content.
33 / 51Entertainment2012
Weibo Micro Games
SOCIAL GAME PLATFORM / EARLY MOBILE EXPERIENCE
- Client
- Weibo Micro Games
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2012
01 / Overview
Built from the project,
not a template story.
I led the visual and experience design for Weibo's micro-game platform, helping users discover games, track achievements, compete with friends and return through social activity.
Make complexity
Lead through
clarity and character.
I adopted a clear tile system, concise social feedback and a flat visual language that improved speed, consistency and recognizability across the platform.
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