Make complexity
feel intentional.
The product had to encourage daily participation without diluting the precision and confidence of the Audi brand.
29 / 51Automotive2020
MyAudi Community
OWNER COMMUNITY / MOBILE EXPERIENCE
- Client
- Audi
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led an Audi mobile community concept that connects editorial content, owner conversation, mobility services and vehicle-related lifestyle features.
02 / Selected frames
8 additional views from the full design system
Make complexity
Lead through
clarity and character.
I used a clean editorial feed, vehicle-aware content modules and restrained social interaction patterns to make community feel premium and useful.
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