Make complexity
feel intentional.
A new electric sub-brand needed a digital identity that felt distinctive while retaining trust and continuity with Lynk & Co.
30 / 51Automotive2021
Lynk & Co ZERO Website
EV BRAND LAUNCH / OFFICIAL WEBSITE
- Client
- Lynk & Co ZERO
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led a website concept for the Lynk & Co ZERO electric vehicle, shaping launch storytelling, product exploration and reservation intent.
02 / Selected frames
8 additional views from the full design system
Make complexity
Lead through
clarity and character.
I built the experience around light, reflection and cinematic product motion, with a clear progression from brand promise to model evidence.
Next case / 31
ZERO Online Configurator
↗Automotive · 2021
