Make complexity
feel intentional.
A visually rich vehicle build needed to remain fast and decision-oriented on mobile while making dependencies and price changes transparent.
31 / 51Automotive2021
ZERO Online Configurator
VEHICLE COMMERCE / MOBILE CONFIGURATOR
- Client
- Lynk & Co ZERO
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led the mobile configuration and ordering concept for Lynk & Co ZERO, covering color, interior, wheels, pricing and reservation.
02 / Selected frames
4 additional views from the full design system
Make complexity
Lead through
clarity and character.
I kept the vehicle continuously visible, grouped options into short steps and anchored price and completion actions so users never lose purchase context.
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Lincoln App Experience
↗Automotive · 2022
