Make complexity
feel intentional.
The design needed to express Lincoln's quiet luxury while supporting energetic new-model campaigns and clear comparison tasks.
32 / 51Automotive2022
Lincoln App Experience
VEHICLE DISCOVERY / MOBILE COMMERCE
- Client
- Lincoln
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2022
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led a Lincoln mobile experience that presents new models, specifications, stories and test-drive actions through a refined brand system.
02 / Selected frames
10 additional views from the full design system
Make complexity
Lead through
clarity and character.
I paired immersive model stages with restrained typography, structured specification blocks and direct conversion actions that preserve the premium tone.
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