Make complexity
feel intentional.
The existing product contained many disconnected functions and needed a clearer hierarchy without sacrificing the breadth expected from a super app.
10 / 51Automotive2021
SAIC Super App
MOBILITY ECOSYSTEM / SUPER APP CONCEPT
- Client
- SAIC
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led a concept redesign for SAIC's super app, integrating vehicle content, ownership, community and lifestyle services into a unified mobile home.
02 / Selected frames
5 additional views from the full design system
Make complexity
Lead through
clarity and character.
I reorganized the experience around ownership moments, increased useful screen density and established a flexible card system for content and service growth.
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Xindou Cloud Website
↗Platforms & data · 2020
