Make complexity
feel intentional.
A specialist service with abstract value needed to earn trust quickly and explain its offer to both decision makers and individual customers.
11 / 51Platforms & data2020
Xindou Cloud Website
FINANCIAL SERVICES / RESPONSIVE WEBSITE
- Client
- Xindou Cloud
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
I led the website design for Xindou Cloud, presenting its enterprise financial and tax-planning services through a more credible and accessible digital presence.
02 / Selected frames
9 additional views from the full design system
Make complexity
Lead through
clarity and character.
I combined a restrained business visual language with modular service explanations, responsive layouts and clearer routes to consultation.
Next case / 12
Hongtai Technology Web
↗Platforms & data · 2021
