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JAMESXI
Bentley Super App

000

26 / 51Automotive2022

Bentley Super App

LUXURY OWNERSHIP / SUPER APP CONCEPT

Client
Bentley concept
Role
Lead Experience Designer
Collaboration
TopX collaboration
Year
2022

Built from the project,
not a template story.

In collaboration with TopX, I led a Bentley super-app concept bringing vehicle services, concierge, travel and ownership privileges into one premium mobile environment.

03 / The challenge

Make complexity
feel intentional.

The product needed to feel exclusive and crafted while supporting a large set of services that could easily become visually noisy.

04 / My role & direction

Lead through
clarity and character.

I used a material-led palette, quiet navigation and concierge-style service framing to make breadth feel personal rather than administrative.

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