Loading project

JAMESXI
Booyin Voice Social

000

04 / 51Products & services2020

Booyin Voice Social

VOICE COMMUNITY / INCLUSIVE PRODUCT DESIGN

Client
Booyin
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2020
Booyin Voice Social project cover

01 / Overview

Built from the project,
not a template story.

I led the redesign of Booyin, a voice-first social and dating platform built around live rooms, identity expression and inclusive community participation.

02 / Selected frames

16 additional views from the full design system

02 Booyin Voice Social design detail 2
03 Booyin Voice Social design detail 3
04 Booyin Voice Social design detail 4
05 Booyin Voice Social design detail 5
06 Booyin Voice Social design detail 6
07 Booyin Voice Social design detail 7
08 Booyin Voice Social design detail 8
09 Booyin Voice Social design detail 9
10 Booyin Voice Social design detail 10
11 Booyin Voice Social design detail 11
12 Booyin Voice Social design detail 12
13 Booyin Voice Social design detail 13
14 Booyin Voice Social design detail 14
15 Booyin Voice Social design detail 15
16 Booyin Voice Social design detail 16
17 Booyin Voice Social design detail 17
03 / The challenge

Make complexity
feel intentional.

A socially dense product needed to make room activity, gifts, profiles and payments understandable while feeling safe and welcoming to a diverse audience.

04 / My role & direction

Lead through
clarity and character.

I used a high-energy purple system, clear room hierarchy and expressive character cues to balance entertainment with legible controls and respectful identity choices.

Next case / 05

Audi Configurator

Automotive · 2021

Audi Configurator case study