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JAMESXI
Riding Bucket Identity

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38 / 51Brand systems2021

Riding Bucket Identity

MOBILITY BRAND / VISUAL IDENTITY MANUAL

Client
Riding Bucket
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2021
Riding Bucket Identity project cover

01 / Overview

Built from the project,
not a template story.

I led the visual identity for Riding Bucket, a mobility service requiring an energetic mark and flexible graphic system for product, campaign and street-level use.

02 / Selected frames

20 additional views from the full design system

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03 / The challenge

Make complexity
feel intentional.

The brand had to signal speed and accessibility without relying on the familiar visual language of generic bike-sharing products.

04 / My role & direction

Lead through
clarity and character.

I combined a circular motion symbol with distressed kinetic typography and built a scalable black-and-white system for high-impact applications.

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