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JAMESXI
JieBan Volunteer Identity

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39 / 51Brand systems2020

JieBan Volunteer Identity

SOCIAL IMPACT / VISUAL IDENTITY

Client
JieBan Volunteer Team
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2020
JieBan Volunteer Identity project cover

01 / Overview

Built from the project,
not a template story.

I led the identity design for the JieBan volunteer team, giving a community initiative a welcoming and recognizable visual language.

02 / Selected frames

11 additional views from the full design system

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03 / The challenge

Make complexity
feel intentional.

The system needed to work for volunteers of different ages across digital communication, events, apparel and printed materials.

04 / My role & direction

Lead through
clarity and character.

I used an open circular gesture, optimistic blue and simple modular graphics that teams can reproduce without specialist design support.

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