Make complexity
feel intentional.
A high-stakes planning product needed to feel credible to families while speaking naturally to a young audience entering university.
40 / 51Brand systems2020
Houlang University
EDTECH BRAND / PRODUCT EXPERIENCE
- Client
- Houlang University
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
I led brand and interface design for Houlang University, an AI-assisted service helping prospective students evaluate and choose university programs.
02 / Selected frames
7 additional views from the full design system
Make complexity
Lead through
clarity and character.
I combined energetic illustration, a clear recommendation hierarchy and encouraging micro-interactions that make a complex decision feel navigable.
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