Make complexity
feel intentional.
The product had to inherit Genesis's luxury character while making recurring ownership tasks faster than a conventional dealer-service journey.
23 / 51Automotive2021
Genesis Digital Service
OWNER SERVICES / WECHAT MINI-PROGRAM
- Client
- Genesis
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led the interface direction for Genesis's digital service mini-program, covering vehicle status, maintenance, booking and service history.
02 / Selected frames
4 additional views from the full design system
Make complexity
Lead through
clarity and character.
I used a restrained dark system, strong vehicle staging and motion-ready service states to connect craftsmanship with practical ownership confidence.
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Viloran Mobile Launch
↗Automotive · 2021
