Make complexity
feel intentional.
The campaign needed to express generous premium space and executive confidence within a narrow mobile narrative.
24 / 51Automotive2021
Viloran Mobile Launch
VEHICLE LAUNCH / MOBILE CAMPAIGN
- Client
- SAIC Volkswagen Viloran
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led the mobile launch-page design for the Viloran luxury MPV, connecting model positioning, lifestyle storytelling and test-drive conversion.
02 / Selected frames
5 additional views from the full design system
Make complexity
Lead through
clarity and character.
I created a vertical cinematic sequence with full-height imagery, paced specifications and persistent actions that move naturally from story to booking.
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Helmer Retail World
↗Concepts · 2020
