Make complexity
feel intentional.
A broad omnichannel proposition needed a single visual model that stakeholders could understand without reducing the complexity of the service network.
25 / 51Concepts2020
Helmer Retail World
OMNICHANNEL RETAIL / EXPERIENCE CONCEPT
- Client
- Helmer concept
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2020
01 / Overview
Built from the project,
not a template story.
I led an illustrated retail-world concept for Helmer, mapping fashion, beauty, mobility, hospitality and service touchpoints into one connected customer ecosystem.
02 / Selected frames
9 additional views from the full design system
Make complexity
Lead through
clarity and character.
I used an isometric city as a strategic map, giving each journey a recognizable place while showing how data and membership connect the whole system.
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Bentley Super App
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