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JAMESXI
Honghe Logistics Identity

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37 / 51Brand systems2022

Honghe Logistics Identity

LOGISTICS BRAND / VISUAL IDENTITY SYSTEM

Client
Honghe Logistics
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2022
Honghe Logistics Identity project cover

01 / Overview

Built from the project,
not a template story.

I led the visual identity design for Honghe Logistics, creating a bold system suited to vehicles, warehouses, signage and day-to-day operational materials.

02 / Selected frames

16 additional views from the full design system

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03 / The challenge

Make complexity
feel intentional.

The identity needed immediate recognition in industrial environments while communicating reliability, movement and national scale.

04 / My role & direction

Lead through
clarity and character.

I used a compact directional mark, high-visibility red and robust application rules that remain clear across large and small formats.

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