Make complexity
feel intentional.
The tool had to support assisted selling in a public environment, where speed, clarity and brand presence matter more than conventional back-office density.
15 / 51Automotive2021
Jetour Retail Touchscreen
RETAIL EXPERIENCE / SALES ENABLEMENT
- Client
- Jetour
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led the experience design of a dealership touchscreen used by sales teams to explore inventory, configurations and customer-ready vehicle stories.
02 / Selected frames
8 additional views from the full design system
Make complexity
Lead through
clarity and character.
I designed large touch targets, guided comparison flows and a cinematic vehicle stage that lets sales staff move smoothly between emotion and specification.
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PUBG Mobile × McLaren
↗Entertainment · 2021
