Make complexity
feel intentional.
A growing vehicle portfolio required a flexible web system that could express adventure and capability while keeping model information easy to compare.
14 / 51Automotive2021
Jetour Official Website
AUTOMOTIVE WEBSITE / MODEL EXPERIENCE
- Client
- Jetour
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
Working with TopX, I led design work for Jetour's official digital showroom, shaping model discovery, brand storytelling and lead-generation journeys.
02 / Selected frames
4 additional views from the full design system
Make complexity
Lead through
clarity and character.
I created repeatable campaign modules, product-led navigation and clear conversion moments that connect exploration with test-drive intent.
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Jetour Retail Touchscreen
↗Automotive · 2021
