Make complexity
feel intentional.
The service had to make a dense set of food, promotion and membership decisions feel immediate while preserving the brand's bold, youthful appetite appeal.
01 / 51Products & services2019
Lacesar Food App
FOOD ORDERING / MEMBERSHIP EXPERIENCE
- Client
- Lacesar
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2019
01 / Overview
Built from the project,
not a template story.
I led the product and visual direction for Lacesar's mobile ordering and loyalty experience, connecting delivery, store pickup, coupons and member rewards in one energetic interface.
02 / Selected frames
9 additional views from the full design system
Make complexity
Lead through
clarity and character.
I built the journey around two clear ordering modes, progressive reward feedback and high-contrast merchandising modules that remain easy to scan at speed.
Next case / 02
Pop Mart Toy Drawer
↗Products & services · 2019
