Make complexity
feel intentional.
The product needed to serve serious collectors without losing the surprise, personality and emotional attachment that make the physical toys desirable.
02 / 51Products & services2019
Pop Mart Toy Drawer
COLLECTIBLE RETAIL / MINI-PROGRAM EXPERIENCE
- Client
- Pop Mart
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2019
01 / Overview
Built from the project,
not a template story.
I led the experience design for a Pop Mart collectible-shopping concept that turns character discovery, blind-box browsing and purchase into a playful digital drawer.
02 / Selected frames
10 additional views from the full design system
Make complexity
Lead through
clarity and character.
I organized the interface around character worlds, collection progress and visual-first product cards, using motion-ready transitions to make browsing feel like opening a new box.
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