Make complexity
feel intentional.
The design had to translate a premium electric-vehicle identity into a mobile system that could support both high-emotion storytelling and frequent utility tasks.
03 / 51Automotive2024
Zeekr Digital Terminal
AUTOMOTIVE ECOSYSTEM / MOBILE EXPERIENCE
- Client
- Zeekr
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2024
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led the experience direction for a Zeekr digital terminal spanning vehicle discovery, ownership services and the brand community.
02 / Selected frames
13 additional views from the full design system
Make complexity
Lead through
clarity and character.
I defined a dark, cinematic visual language, simplified the service architecture and created modular interaction patterns that keep the vehicle at the center of every journey.
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Booyin Voice Social
↗Products & services · 2020
