Make complexity
feel intentional.
The site needed to support both expressive brand campaigns and practical vehicle comparison across a broad and frequently updated model range.
07 / 51Automotive2021
Lynk & Co Official Web
AUTOMOTIVE WEBSITE / DIGITAL SHOWROOM
- Client
- Lynk & Co
- Role
- Lead Experience Designer
- Collaboration
- TopX collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
In collaboration with TopX, I led experience and interface work for Lynk & Co's official website, connecting model storytelling, configuration and owner services.
02 / Selected frames
6 additional views from the full design system
Make complexity
Lead through
clarity and character.
I designed a modular showroom system with large product imagery, reusable story sections and clear conversion paths from inspiration to configuration.
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