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JAMESXI
Tianhao Visual System

000

36 / 51Brand systems2022

Tianhao Visual System

CORPORATE IDENTITY / BRAND HANDBOOK

Client
Tianhao
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2022
Tianhao Visual System project cover

01 / Overview

Built from the project,
not a template story.

I led a complete visual identity system for Tianhao, translating the company's momentum and technical reliability into a modern corporate language.

02 / Selected frames

35 additional views from the full design system

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03 / The challenge

Make complexity
feel intentional.

The brand required a recognizable symbol that could scale from formal documents to digital products without becoming generic.

04 / My role & direction

Lead through
clarity and character.

I developed a geometric emblem, disciplined blue palette and repeatable layout logic, then documented its use across a detailed brand handbook.

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