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KIVII Visual System

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35 / 51Brand systems2022

KIVII Visual System

BRAND IDENTITY / VISUAL GUIDELINES

Client
KIVII
Role
Lead Experience Designer
Collaboration
Client collaboration
Year
2022
KIVII Visual System project cover

01 / Overview

Built from the project,
not a template story.

I led KIVII's visual identity system, developing a flexible mark, typography, color and application language for a friendly contemporary service brand.

02 / Selected frames

18 additional views from the full design system

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03 / The challenge

Make complexity
feel intentional.

The identity needed to feel approachable across digital products while remaining systematic enough for teams to apply consistently.

04 / My role & direction

Lead through
clarity and character.

I built the system around rounded human forms, simple construction rules and a practical handbook covering core digital and physical touchpoints.

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